Sylkard Greeting Cards

Sylkard is the greeting card division of Sylko and has
an extensive range of cards. Display cabinets are provided and several related products are
manufactured by us, such as giftbags, raffia, ribbons and bows. Also available is sophisticated Point of Sale equipment to assist with product marketing and to add impact to special promotions.

Objectives

Sylkard has 3 key objectives:

  1. To provide our Customers with a choice of quality, value-for-money products.
  2. To develop effective displays, backed with bright point of sale.
  3. To develop and tailor programs, to meet our Customer's specific needs and to optimize return on space.

The Sylkard product difference:

  • High quality product
  • Cellowrapped Greeting Cards
  • Post Office preferred size
  • Competitive retail prices and retail margins
  • Full range of ancillary products i.e. quality sheeted wrap, gift bags, raffia, bows and ribbons.

Value for money products

  • Sylkard offers value for money products.
  • It benefits the consumer and reduces the amount of cash our customers have tied up in stock.
  • Customers get value-for-money greeting cards

Movable displays

Sylkard provides movable displays with several advantages:

  • Cross-merchandising of greeting cards with related products eg. gifts
  • Increased sales potential for major occasions such as Mother's Day, Christmas, Valentines Day, Father Day etc.
  • Encouragement of last-minute impulse purchases
  • Reinforcement of the idea that there is a full size card department within the store

Relationship with major suppliers

Sylkard sources designs from around the world, including Europe, UK, America, India and Australia.
As a result Sylkard ensures the consumer is provided with the perfect greeting card for any occasion.

  • Publishers worldwide provide Sylkard with a large and varied selection of designs to choose from.
  • Designs are frequently updated.
  • Sylkard continuously monitors the needs of their retailers in order to create the perfect product mix.

Commitment to support

Sylkard will ensure

  • Each retailer has a planned and customised stock control system suited to the customer profile of each store.
  • The psychographics and demographics of customers are taken into account, ensuring the perfect product mix.
  • Our movable display stands will be monitored carefully, thus meeting the changing needs of the customer.
  • Sylkard have an enthusiastic and professional Sales Representative and Merchandising Team - they are locally and nationally concentrated enforcing an optimum quality service.
  • Our focus is on high quality products coupled with effective display techniques, as well as professional service and support programs to grow your business. The result is maximum retail performance; an advantage that is to our mutual benefit.

For further details and a comprehensive product list, contact:

  • Head Office: Durban (031) 913 9500
  • Gauteng (011) 789 8768
  • Cape Town (021) 914 3711